Steak ‘n Shake said its same‑store sales have “risen dramatically” since it launched a burger‑to‑Bitcoin strategy in May 2025 that routes every Bitcoin payment into a corporate treasury reserve.
On a Monday post The US fast-food company X claimed to have successfully merged a “decentralized, cash-producing operating business with the transformative power of Bitcoin,” Bitcoiners were thanked for their contribution. It did not specify figures or what the chain meant by “risen dramatically.”
Steak ‘n Shake began accepting Bitcoin At participating locations, on 16 May 2025.
Since then, Steak ‘n Shake has repeatedly tied higher sales to Bitcoin (BTC) adoption, reporting quarter‑on‑quarter same‑store sales growth of 11% The company is expected to grow by 14% in Q2 and 15% in Q3 of 2025. This will be faster than its major competitors, including McDonald’s Domino’s Taco Bell and Taco Bell.
All Bitcoins received by the company are transferred to the Strategic Bitcoin Reserve. This reserve increases in value as customers spend.
On Jan. 16, Steak ‘n Shake said its Bitcoin stash had grown by $10 million In notional value without separating out how much came from price increases versus extra accumulation.
Four days later, on Jan. 20, Steak ‘n Shake unveiled plans to offer hourly employees a Bitcoin bonus of $0.21 per worked hour at company‑operated locations, with a two‑year vesting period, supported by Bitcoin rewards business Fold.
This move was framed by the company as a means to harness the crypto-enthusiasm of Gen Z and Millennial employees, which make up most restaurant and foodservice workers in the United States.
Then, one week later on January 27, company announced a further $5 million The reserve will be allocated to, and the total Bitcoin exposure of this company is now around 15 million dollars.
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But BTC Treasury is in the red.
The following is a list of BitcoinTreasuries, Steak ‘n Shake currently holds 161.6 BTC, worth about $10.96 million at current prices, implying an average cost basis of just under $92,851 per coin.
The Strategic Bitcoin Reserve would be at a 26% loss, even though the Bitcoin pivot is reviving the sales.
Cointelegraph reached out to Steak ‘n Shake, but had not received a response by publication time.
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Source: cointelegraph.com
