Strive Asset Management retaliates against MSCI’s latest proposal. The index provider proposed removing major equity benchmarks from companies that hold bitcoins in excess of 50%.
Strive sent a note to Henry Fernandez the CEO of MSCI. warned This plan might lead to uneven outcomes around the globe. Businesses report bitcoin differently according to U.S. GAAP accounting and IFRS. Strive This could result in inconsistent results for companies with similar exposure.
MSCI, a Nasdaq company, was advised by Nasdaq to only use optional “ex-digital-asset treasury” Instead of changing the criteria for benchmarks, consider index variations. Custom indexes are already available for certain sectors, such as energy and tobacco.
Strive ranks as the 14th largest bitcoin-holding public company, according to more than 7500 BTC is the amount that it has on its balance. Their executives claimed that this proposal will not work. “depart from index neutrality” Ask MSCI for more information “let the market decide” Bitcoin-heavy companies are treated differently.
Strive was founded by Vivek RAMASWAMY and Anson FREICKS in 2022. The mission of Strive is to help people. “depoliticize corporate America.”
Strive and Strategy, among other companies affected by MSCI ruling
MSCI’s exclusion could have a major impact on players such as Strategy which has 650,000 BTC. JPMorgan estimates MSCI’s exclusion could trigger Strategy is responsible for $2.8 billion of passive outflows. If the other index providers followed suit, this could increase to $8.8 Billion.
Strive’s letter criticised the 50% threshold “unjustified, overbroad and unworkable.” Bitcoin treasury firms are real companies that operate in the world of business.
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Comparing the firm to others in other industries. Indexes exclude companies like energy firms with huge oil reserves, or gold mining companies who rely on precious metals to maintain their value. Strive said that applying a bitcoin rule imposes a judgment of investment on benchmarks intended to be neutral.
The executives also stressed market volatility and differences in accounting. Bitcoin’s current price swings Companies could be ineligible or eligible for a quarter, but not the next. Structured products or derivatives further complicate the calculation of exposure.
Strive has warned that tight rules can push innovation to other countries. U.S. companies may be penalized, but international firms benefit from IFRS. According to the firm, this proposal could stifle innovation in bitcoin-backed products.
MSCI intends to make its announcement on 15 January 2026, just before the index review in February. Strive, among other firms, is lobbying in opposition to the proposal. The company’s arguments focus on neutrality, fairness and choice of market rather than restricting access to investors.
Michael Saylor, Strategy’s Michael Saylor, contested MSCI index disputes last week. clarified That Strategy is not a trust or fund but a publicly listed operating company that has a software business worth $500 million and uses Bitcoin as a currency strategy.
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Source: bitcoinmagazine.com

