Strive Unveils New Bitcoin Treasury at Strategy World 2020

A new kind of Bitcoin Treasury Company has emerged—one designed not only to accumulate Bitcoin, but to outperform it.

This Week During Bitcoin For Corporations You may also like: Strategy World 2025, Strive Asset Management NASDAQ listed company announced that it will be combining with NASDAQ-listed Asset Entities ASST is the first Bitcoin Treasury Company to be led by a publicly-traded asset manager.

This isn’t another allocation on the balance sheet.

Strive is industrializing the Bitcoin treasury playbook—introducing a multi-engine model that leverages tax advantages, capital markets, and balance sheet engineering to drive one clear outcome: “Maximize Bitcoin per share. Outperform Bitcoin over time.”

Bitcoin is the hurdle rate

Strive doesn’t treat Bitcoin as a hedge or an opportunistic buy—it treats it as a benchmark. Capital hurdle rate

All capital decisions, investments, acquisitions, and investment projects must pass one test: Will they outperform Bitcoin on a long-term basis?

If not, it doesn’t deserve capital.

Bitcoin becomes an active asset. Active filter—a structural disciplining force embedded into treasury operations and governance. The role of the corporate treasury is shifted from being reactive to one that’s more sovereign. It holds the most difficult money and deploys it only when the returns can be proven superior.

Strive’s three-engine model for bitcoin accumulation

Strive’s approach is not dependent on a single strategy—it’s a multi-layered framework engineered for Bitcoin scalability and capital efficiency.

1. Section 351 Bitcoin for Equity Swap Tax-Deferred

Strive is operationalizing Section 351 of the U.S. tax code, which allows accredited Bitcoin holders to contribute BTC to the company in exchange for equity—without triggering capital gains taxes.

This is much more that a simple tax-saving tool. It is a powerful tool that creates opportunities for growth. Shareholder base that is stable and long-term-alignedBitcoins are converted into equity without any friction. Strive is also positioned as an avenue for Bitcoin native capital to access public markets in a structural, non-speculative way.

2. Cash-at-a-Discount Acquisition Strategy

More than $30 billion worth of U.S. publicly traded companies trade currently below net cash.

Strive is targeting these companies—acquiring them below intrinsic value, unlocking trapped fiat reserves, and converting them into Bitcoin. This is a two-pronged approach. self-funding You can also find out more about the following: BTC/share – a positive accretive factorTurning stranded capital into productive reserve assets.

It’s not just accumulation—it’s balance sheet reformation.

3. Institutional leverage with risk controls

Strive brings expertise in fixed income, derivatives and institutional trading to the Bitcoin Treasury model. Included in this are:

• Option overlays that limit risk
• Buy forwards to cover synthetic BTC exposure
• Bitcoin and fixed income strategies: a way to recycle your capital

Goal: Increase Bitcoin exposure, while maintaining downside protection. Avoid shareholder dilution. This is not leverage for the sake of leverage—it’s Engineered torque It is backed by a risk management architecture.

Reverse Merger for Immediate Capital Access

Strive, rather than pursue a typical IPO, executed a reverse merge with Asset Entities to gain immediate access. public markets—and a live $S-3 shelf registration.

This means they can raise capital at will, with speed and flexibility, using equity or debt—crucial in Bitcoin cycles where market windows are short and supply dynamics shift fast.

Matt Cole, Strive CEO, stated on stage that: “Most companies spend 12–24 months preparing to access capital. We’re already operating at scale.”

Distribution and attention funnels integrated

Strive also inherits a thing most financial institutions don’t have. native digital media stack.

Asset Entities gives the company control over a distribution platform for social content.

• Two million plus followers
• Join the 200K+ Discord Community
• Over 1B+ engagements in the last 90 days—all with no paid advertising

This isn’t just marketing—it’s an organic education and investor activation loop. It allows Strive to shape shareholder narratives, drive investor inflow, and reinforce its treasury model through content—not commercials.

Bitcoin First Treasury: The Transition from Activist Capitalism to Bitcoin First Treasury Governance

Strive has already established itself as a leader in challenging ESG mandates and DEI, while refocusing shareholder value on the capital market. It’s now applying the same governance philosophy in corporate treasuries.

Strive plans on leveraging its investments and voting power to create a more democratic society. pressure portfolio companies to allocate reserves to Bitcoin—or explain, in clear economic terms, why they continue holding inflationary fiat.

This is Bitcoin as a shareholder governance vector—not just a balance sheet line item.

Not Replicating Strategy—Evolving It

Strive (formerly MicroStrategy) is frequently compared with Strategy, which was the first to introduce the Bitcoin Treasury model for public companies.

While Strategy is still the leader in this category, Strive has taken over. Categories can be extended:

• Tax-efficient Section 351 Exchanges for Bitcoin
• Purchases made in a single transaction of underperforming, cash-rich public companies
• Avoid dilution with institutional overlays and maximize the per share accumulation

It’s a faster, more capital-flexible, and risk-mitigated design—built to outperform Bitcoin on a per-share basis.

A U.S. Advantage—and a Global Signal

Strive’s Section 351 use also shows something strategically important: currently, the U.S.as the only nation in the entire world allows Bitcoin to contribute to a publicly traded company with accelerated taxation.

That makes the U.S. a regulatory onramp for institutional-scale Bitcoin monetization—and Strive the first to exploit it at scale.

This positions them not just as a public company—but as a bridge for sovereign and corporate capital to rotate out of fiat into Bitcoin via compliant, equity-based structures.

Conclusion: A New Model Emerges

Strive’s building a more important thing than a Treasury. It is building an Systematic Approach to Developing a Better Understanding of the Situation—one that fuses institutional asset management, activist governance, retail engagement, and Bitcoin-native capital strategy.

It is not trying to be the largest Bitcoin holder. It aims to Hold more shares per dollarThe only way to be sure that you are getting the best results is by using our software.

Strive serves as a sign of rapid change for companies, investors and allocations who are watching the growth of Bitcoin native corporate finance.