Fold Holdings, the Bitcoin rewards company that lets users earn Sats for everyday purchases has teamed with fast food chain. Steak ‘n Shake For a limited time promotion, customers can earn $5 worth of bitcoins with every meal.
Steak ‘n Shake customers who have ordered a Bitcoin Meal, Bitcoin Steakburger, or Bitcoin Steakburger in one of 1,200+ Steak ‘n Shake restaurants can now visit bitcoinmealdeal.com and upload their receipt to receive a coupon redeemable for 5 bitcoins through the Fold App.
After the Fold App is activated and downloaded, the credit is immediately credited. This is the first partnership between a U.S.-based restaurant chain and bitcoin rewards. The collaboration combines pop culture with food, finance, as well as a variety of other factors.
The bun itself is a messenger: It’s imprinted with the Bitcoin logo. This subtle, but undeniable sign shows how far this orange coin has come in the mainstream.
“Bitcoin goes mainstream when it starts showing up in everyday life,” Fold chairman and CEO Will Reeves said in a letter to Bitcoin Magazine. “That’s been our vision from the beginning, and our promotion with Steak ‘n Shake is the next step in that journey. For many people, this will be the first time they ever own bitcoin — and it’ll come from something as ordinary as grabbing a burger.”
Steak ‘n Shake loves bitcoin
Steak ‘n Shake’s partnership with Bitcoin deepens their relationship.
The 90-year old chain was reopened earlier this year. rolled out Lightning Network Payments in all U.S. restaurants allows for customers to make instant payments using Bitcoin with low fees.
Even the company made headlines after it was announced. publicly scrapped plans Declaring Ethereum as a currency “allegiance” Bitcoiners.
It’s time to take that loyalty one step further.
“Steak ‘n Shake has never been afraid to take a bold position, and putting bitcoin on the menu is the latest example,” Sardar Biglari is the CEO of Steak ‘n Shake. “Bitcoin is rewriting the rules of culture and commerce, and we want our guests to be part of that future every time they sit down for a meal.”
Fold, which went public earlier this year through a SPAC merger, currently holds roughly 1,500 BTC in its corporate treasury — valued near $160 million — and maintains a market cap just under $200 million.
The company recently launched Stripe offers a Bitcoin Rewards Visa Card. The company continues to add new products that bridge traditional finance with Bitcoin-native software.
The campaign — launching today, a date that coincidentally marks the 17th anniversary of the Bitcoin white paper — runs nationwide while supplies last. It’s symbolic for both companies to acknowledge Bitcoin’s transition from a paper white to a burger wrapper.
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Source: bitcoinmagazine.com
