Steak ‘n Shake, a US-based fast food restaurant chain, has invested $5 million in Bitcoin into its Strategic Bitcoin Reserve. This is part of a commitment to channel all Bitcoin sales directly to the fund.
This move brings the total Bitcoins (BTC( ) to 15 million dollars, which is approximately 167.7 BTC as of the date of publication. following a $10 million An increase in the price of gasoline was announced by Jan. 18.
The exact amount of Bitcoin held by the treasury is unknown.
Steak ‘n Shake said in an X post on Tuesday that its focus on “improving food quality that grows same-store sales that then grow the SBR, is transforming the chain via financial technology.”
Steak n Shake first began accepting Bitcoin payments In May, the company will be opening its entire restaurant network.
In 2026, the company reported that same-store sales across its own and franchised locations grew 18%. citing The adoption of Bitcoin as a main catalyst.
Bitcoiners receive a bullish signal
“We are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions,” Steak ‘n Shake said.
Bitcoiner and financial accountant Rajat Soni said more companies should follow Steak ‘n Shake’s lead.
“If they do this, they will find it much easier to succeed because their Bitcoin is like a backstop. I think most businesses fail because they aren’t in the market long enough. Bitcoin extends your financial endurance,” He said.
Over the last year, Bitcoin adoption among companies has increased. Public treasury firms hold approximately 1.13 million Bitcoins, which is equivalent to $101.33 billion. according You can also find out more about the following: BitcoinTreasuries.Net.
Steak ‘n Shake is slowly orange-pilling employees
Steak ‘n Shake recently announced that it would offer Bitcoin bonuses for hourly staff at its company-owned locations.
Starting March 1, hourly workers will receive a Bitcoin-based bonus equal to $0.21 for every hour worked. The vesting period is two years.
Related: Bitcoin’s real ‘Uptober’ moment might start in February: Here’s why
The sentiment among bitcoiners is divided as Bitcoin’s value has fluctuated sideways at around $90,000 in the past few months.
Some prominent Bitcoiners such as BitMEX’s co-founder Arthur Hayes or BitMine Chair Tom Lee expected that by this time, the currency would have traded at around $25,000.
Bitcoin was trading for $89,354 at the time of this publication and it hasn’t reached $100,000 since November 13, according CoinMarketCap is a great place to start.
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Source: cointelegraph.com
