Steak ‘n Shake, a popular fast food chain in the United States, added $10,000,000 worth of Bitcoin to its corporate treasury. This move deepens its commitment to BTC eight months after introducing BTC payment across its entire U.S. network.
On social media, the company announced that this move was a result of a “self-reinforcing cycle” Customers paying with bitcoins generates incremental revenue, which is recycled back into the business.
Steak ‘n Shake claims that all revenue in bitcoins goes directly to what they call their strategic bitcoin reserve, which is used to fund restaurant upgrades, ingredient improvements, and remodeling initiatives—without raising menu prices.
“Eight months ago today, Steak ‘n Shake launched its burger-to-bitcoin transformation when we started accepting bitcoin payments,” Company wrote Social media is a great way to connect with people. “Our same-store sales have risen dramatically ever since.”
Steak n Shake began Lightning Network will begin accepting bitcoins in May 2025. The Lightning Network is positioned as a means to lower card processing fees and attract a younger customer base that understands crypto. This strategy works.
According to the company, the same-store sales increased by more than 10 percent in the second quarter 2025.
Chief Operating Officer Dan Edwards previously said Steak ‘n Shake can save up to 50% on transaction fees if customers pay using bitcoin instead of the traditional payment networks.
Steak ‘n Shake’s revenues are driven by Bitcoin
Over the last year, The Chain has been embracing its Bitcoin branding. In October it introduced a Bitcoin themed burger and pledged to donate a portion of its revenue. “Bitcoin Meal” Support open-source Bitcoin Development
The recent $10 million purchase—roughly 105 BTC at current prices—marks Steak ‘n Shake’s most direct treasury allocation to bitcoin to date.
Although the holding is small compared to other major corporates such as StrategyIt is a trend that corporate Bitcoin accumulation has been increasing.
According to data from Bitcointreasuries, total bitcoin held in treasuries—including public companies, private firms, governments, and exchange-traded funds—has now surpassed 4 million BTC.
The company was a victim of a fallout last year ran A weekend poll asked X’s 468.800 users if they should add Ethereum to their crypto offerings.
A total of 49,000 ballots were cast. 53% of them were in favour.
Just four hours after the poll was suspended, the company declared their allegiance with Bitcoiners. “Poll suspended. Our allegiance is with Bitcoiners. You have spoken,” Steak ‘n Shake posted.
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Source: bitcoinmagazine.com
