Morgan Stanley is preparing to roll out crypto trading for retail clients on its E*Trade platform, marking a significant leap by a Wall Street bank into Bitcoin and digital assets.
Zerohash, a cryptocurrency infrastructure company, will be partnering with the bank to offer liquidity, custody and settlement. according Bloomberg has a report.
In the first half, 2026, trading will begin with Bitcoins, Ethereums, and Solana.
Morgan Stanley wants to be the place where traditional and digital assets are held in one account. The company wants to provide a place for traditional assets and digital ones to coexist in the same account.
Morgan Stanley announced plans earlier this year to add spot Bitcoin and crypto trading to its E*Trade platform sometime in 2026, but didn’t share specifics on timing and infrastructure.
‘Tip of the iceberg’
Jed Finn, Morgan Stanley’s head of Wealth Management, described the move in a positive light. “transformative moment” For the Industry
“Offering clients the ability to trade crypto is the tip of the iceberg,” Finn stated that Finn’s firm plans to create a wallet for the custody and tokenization assets. according CNBC is a leading source of news.
The timing of the announcement reflects the broader change in regulatory policy under Trump, which allowed for the expansion of banks into the crypto markets.
Competitors like Charles Schwab are exploring similar offerings, while Robinhood has long reaped the rewards — pulling in more than $600 million from crypto trading last year, about one-fifth of its total revenue.
Morgan Stanley doesn’t only offer trading access. The company is investing in Zerohash directly. recently raised At a valuation of $1 billion, $104 millions is a significant amount. The bank gains a foothold on the infrastructure of the crypto markets with this stake.
Finn said that it is also exploring the tokenization process, which uses blockchain technology to create digital assets such as stocks, bonds and cash. This is a method to modernize the back-office.
Cash tokenized, for instance, can start earning interest as soon as it enters a wallet. It’s simple: your money doesn’t sit idle. Instead, the moment you get it, it begins to work for you.
Reports indicate that the firm will also launch an asset allocation strategy including crypto in the next few weeks. Portfolio allocations could range from zero percent to just a couple of percentage points, depending on clients’ goals.
Even a modest allocation by a large bank like Morgan Stanley is a significant step towards mainstream adoption.
“This article is not financial advice.”
“Always do your own research before making any type of investment.”
“ItsDailyCrypto is not responsible for any activities you perform outside ItsDailyCrypto.”
Source: bitcoinmagazine.com
