K33 AB announced today that it will launch a SEK85 million direct issue to help fund the purchase. Bitcoin. The company wants to make Bitcoin a key asset in its balance sheet and accumulate up to 1,000 BTC for strategic reserves.
This share offering, at SEK 0,1036 per unit, has the full support of both current shareholders and new investors. The proceeds from this raise will only be used to purchase BTC in support of K33’s accumulation strategy, which was revealed back in May. In acquiring BTC the company seeks to boost its brokerage margins, introduce new products and attract investors.
“This raise marks a major milestone towards our initial goal of acquiring 1000 BTC before scaling further,” commented the CEO of the Company Torbjørn Bull Jenssen. “We strongly believe that Bitcoin represents the future of global finance and are positioning K33 to benefit maximally from this. A strong balance sheet built on Bitcoin enables us to significantly improve our brokerage operation while maintaining full exposure to Bitcoin’s upside potential.”
In line with its strategy, K33 has recently launched a new website. completed On June 3, the company made its first Bitcoin purchase, buying 10 BTC at a price of approximately SEK 10,000,000. The company has used the first SEK 60,000,000 of the SEK 120,000,000 investment pledge announced in the beginning of the year for its BTC Treasury.
“We expect Bitcoin to be the best-performing asset in the coming years and will build our balance sheet in Bitcoin moving forward,” stated Jenssen. “This will give K33 direct exposure to the Bitcoin price and help unlock powerful synergies with our brokerage operation. Our ambition is to build a balance of at least 1000 BTC over time and then scale from there.”
During the Q1 2025 Strategic Outlook and Report presentation by K33, the company highlighted the growing institutional acceptance of Bitcoin. It cited the explosive growth of US Bitcoin Exchange Traded Funds (ETFs), which in just one year attracted more investment than Gold ETFs in the last two decades.
“For K33, Bitcoin is not only a high-conviction asset — it’s also a strategic enabler,” Jenssen said. “With a sizable BTC reserve, we will be able to strengthen our financial position while unlocking new revenue streams, product capabilities, and partnerships.”
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Source: bitcoinmagazine.com
