Donald Trump Jr. purchased Thumzup Media Corp. is a social media startup in trouble that has recently implemented a Bitcoin Treasury strategy. 350,000 Thumzup shares are available. Trump Jr. has increased his involvement in Bitcoin as his entire family is aligning themselves with digital asset ventures. The investment valued at more than $4 million will strengthen this.
“Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management,” Robert Steele, CEO of Thumzup. “We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.”
Thumzup allows Instagram users to make money by promoting certain products. The company reported a loss of $2.2million and only $151 dollars in revenue for Q1 2025. The company, despite its financial situation, made headlines when it moved most of its liquid assets into BitcoinThe firm now holds over $2,000,000 in Bitcoin. The company announced on Wednesday that it would expand its Bitcoin holdings by adding six more coins, using the proceeds of a private placement worth $6 million.
Bloomberg reported that Trump Jr. bought the property after his adviser recommended it. Trump Jr. is said to have no role at Thumzup. However, Eric Trump and Trump Jr. both serve as advisors for Dominari Securities. This firm arranged the placement of the stocks.
Investments by Trump-connected companies are increasing their focus on Bitcoin. Eric Trump joined the Metaplanet advisory board recently, Japan’s top Bitcoin treasury company. The company currently Holds 15,555 BTC. It aims to reach 210,000 BTC by 2027, and become the second-largest corporate Bitcoin holder.
Trump Media and Technology Group (parent company of Truth Social) is integrating Bitcoin as a major part of its financial strategy. The company launched its new website in June. filed With the SEC, we will be launching the Truth Social Bitcoin ETF. A fund which will hold Bitcoin directly and reflect its price.
Trump Media, in addition to its ETF, has pledged $2.5 billion towards building a Bitcoin treasury. Donald Trump Jr., the CEO of Trump Media, spoke at the 2025 Bitcoin Conference about the direction the company is taking. “We’re seriously on crypto—we’re seriously on Bitcoin,” Trump Jr. “We’re in three major deals. I believe we’re at the beginning of what will be the future of finance. And the opportunity is massive.”
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Source: bitcoinmagazine.com
