The following is a brief introduction to the topic:
You can also find out more about us on our website. CoinbitsWe are committed to improving Bitcoin’s UX, so that it can be used by more people. As part of our continued commitment to transparency, community engagement and openness, we have recently updated our website. product roadmap public. Now we are excited to show you another piece of work that was produced as a result of the a Summer of Bitcoin project: Bitcoin Personas.
Persona pitfalls
Coinbits operates as a family run bitcoin exchange. We are a small startup with a big vision – to build the first #HybridBanking platform that seamlessly combines bitcoin and fiat financial services.
Most of our team consists of engineers. However, several members also come from backgrounds in design and product. Our user personas were recently redesigned to improve our ability to continue to deliver products that are market-fit.
Personas They are fictionalized descriptions of users that are intended to be targeted. This helps development teams focus on human needs and the goals of those for whom products are built. In recent years personas gained a negative reputation for being an expensive project with a low return. This is largely because they tend to be underutilized by the audience for whom they are created – internal engineers, designers, and executives.
It is not uncommon for a UX design team to create beautifully designed personas and present them in a presentation. promptly forgotten. Do they provide any product insight, even if not? fictional, fluffy, and final?
Personas that fail are usually due to one or several of these causes:
- Instead of being specific and exclusive, they try to be overly inclusive and broad.
- The characters don’t feel real; the story is not character driven.
- The focus is on the superfluous.
- It is difficult to remember them all during product development because there are so many.
Better Approach
Personas are best viewed as summaries from user research, in which all members of the development team were involved. The engineers, executives and designer should be present for a significant portion of the interviews with users. A UX team that goes out to research with only a final deliverable will miss an opportunity to develop direct and empathetic relationships with people who actually use your products.
Consider the interview as the final product, with personas being more like documentation.
In order to successfully run a personas project, an UX Owner should assume the role of leader and servant of qualitative research. He or she guides conversations among engineers and users – and then immortalizes the work in a deliverable that is rich in detail and easily surfaced later. Personas are used to keep research insights as alive as possible.
Methodology
As our product is only currently available in the United States, it’s important to interpret any research results as specific to that country. We interviewed users to get qualitative information during the video chat session. The video allowed us to view participants’ bodies, faces, clothing, and environment.
The conversation was facilitated by open-ended, personal questions. While we brought the discussion back to bitcoin if it veered too far from its original topic, we encouraged a free-flowing dialogue about money, economy, work, value, spirituality and other subjects.
Interviewing each user for an hour. There were between 2 and 4 users in our office, who were invited to take part in the discussion.
This is a sample question that we asked to help move the discussion forward.
- When did you join us? What year did you join?
- What is your motivation for buying bitcoins? What is your use of it? How have you used this product?
- How do you see your finances in 5, 10, and 20 years?
- What is your opinion about Bitcoin? How will bitcoin evolve and impact the world?
- How can you obtain bitcoin? Which apps do you use for buying and managing your bitcoins?
- What kind of people are in your circle? Which people types? What topics do you choose to use as a basis for introducing bitcoin? What are your resources? Why?
- What would you do if there was a magical tool to make bitcoin more valuable / useful / easy?
- What can we do to help?
Peopleas
The four personas created represent the different segments of our user base.
These elements make up each individual persona
- AI generated medium-shot.
- Descriptors of demographics and personalities
- Introduction, motivations, goals, and Jobs to be Done
- Favorite brands include: automotive, financial services, apparel, lifestyle, and lifestyle.
Following are some of the guidelines that we follow:
- Combining details from several user interviews is better than generalizing.
- Maintain content that is authentic and grounded in real interactions with users. We didn’t impose artificial requirements for diversity, nor did we make any effort to identify specific users that we thought should be there.
- Write stories to make your users memorable. We should want to hang out with these (fictional) people – we should think they’re at least moderately cool. What will you do to make your characters likable?
- The fewer personas you have, the easier it will be to remember.
- Keep your MVP simple. UX practitioners love to design and tell stories, which is why it is easy for us to create overly-designed deliverables. You should instead ship a decent persona document and then move on to building software.
Download the final product from the website Bitcoin Design Foundation website.
Next step
The people who are passionate about Bitcoins will be the ones to make it a user-friendly experience. Apple Pay: The latest feature Tap to Cash It is one of the most common examples to improve UX in digital payments. The UX may take a big leap in the future. Bitcoin certainly has a role to play here – as UX practitioners focused on bitcoin, we are well positioned to make an impact. This work is a great example of how to improve bitcoin’s user-friendliness. We are thrilled to share it with others.
Are you interested in getting involved? Coinbits App. Our product designers put in a lot of effort and time to create the best possible products. we would love to hear what you think about it. You can join the online community to learn more about this area. Bitcoin Design Foundation.
These research findings are available under the a CC BY-NC 4.0 License, we hope to make bitcoin more friendly to users.
The project is a collaboration between Tiffany Lee, Rachouan Rajeb and others. David Waugh.
Dave Birnbaum has written a guest blog. Opinions are solely their own, and may not reflect the views of BTC Inc.
“This article is not financial advice.”
“Always do your own research before making any type of investment.”
“ItsDailyCrypto is not responsible for any activities you perform outside ItsDailyCrypto.”
Source: bitcoinmagazine.com
