Perception reports that the mainstream media did not cover Bitcoin or crypto at all in the 2nd quarter, even though the currency reached a new high.
In the second quarter of 2016, 18 media outlets published a total 1,116 articles, which showed a “deeply polarized narrative landscape” The following are some examples of how to use media coverage According to the company’s report Published on Tuesday
Although the report did not make direct comparisons with previous quarters (BTC( saw “dramatic divergence between outlets,” With 31% of articles being positive, 41% neutral, and 28% negative, there is a wide range between the two.
This report claims that there is a dearth of news coverage The following is a list of the most recent and relevant articles. “elite financial publications” The Financial Times, The New York Times, and The Wall Street Journal all published at least 11 articles about Bitcoin during the same period.
In the second-quarter, these three outlets only covered 2% all the Bitcoin and cryptocurrency coverage by the mainstream media.
Three different narratives are used by the media to report on Bitcoin
Perception has identified three narratives that are used by major media outlets to cover Bitcoin. The stories vary depending on their level of coverage. “editorial blindness from agenda-setting outlets.”
These three stories were “enthusiastic adoption” Forbes, CNBC or other publications? “willful blindness” Journal, Financial Times and others. “persistent skepticism” From traditional media
Perception reported that high-volume financial media, such as Forbes and CNBC, and News Corp’s Barron’s, filled in the gaps left by top financial publications, with their extensive coverage. Traditional news outlets, on the other hand, concentrated more attention on crime and controversy.
Distribution of Crypto Topics varies between news outlets
There was also a wide range of topics in the research relating to crypto-industry.
Forbes’ major focus was on institutional adoption, Bitcoin mining and retail adoption. CNBC focused on market analysis and investment vehicles, banking and finance and financial markets.
Related: ‘Bad breach of ethics’ — Musk echoes crypto execs in backlash against WSJ
Fox News focuses on legal and cyber security topics, but Fortune covers mining, financial analysis, banking and finance.
Asymmetry in information means that readers “underinformed”
According to the report, this gap creates a significant amount of disparity “information asymmetry.”
Market intelligence from elite financial media is a valuable resource for investors. “systematically underinformed” It claimed that there was a new asset class that could transform the financial system.
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Source: cointelegraph.com
