Bitcoin Coverage by Mainstream Media Was Lacking in Q2

Perception reports that the mainstream media did not cover Bitcoin or crypto at all in the 2nd quarter, even though the currency reached a new high.

The second quarter saw a total number of 1,116 published articles by 18 different mass media. “deeply polarized narrative landscape” You can also find out more about the following: media coverage The firm claims that digital assets are worth more than $1 trillion. report Released on Tuesday 

This report does not directly compare to the previous quarters but rather reflects on Bitcoin’s overall popularity (BTC( saw “dramatic divergence between outlets,” 31% published positive articles while 41% gave neutral coverage and 28% published negative articles.

This report revealed a dearth in the field of news coverage The following is a list of the most recent and relevant articles. “elite financial publications” The Financial Times, The New York Times, and The Wall Street Journal all published at least 11 articles about Bitcoin during the same period.

The three media outlets covered Bitcoin and crypto for only 2% of mass media coverage in the second quarter. 

The media’s three reporting narratives about Bitcoin

Perception identified three different narratives about how major outlets cover Bitcoin. These stories were largely based on what the outlet claimed to be. “editorial blindness from agenda-setting outlets.”

These three stories were “enthusiastic adoption” Forbes and CNBC are two of the most popular news sources. “willful blindness” Journal, Financial Times and others. “persistent skepticism” From traditional media

Perception reported that high-volume financial media, such as Forbes and CNBC, and News Corp’s Barron’s, filled in the gaps left by top financial publications, with their extensive coverage. Traditional news outlets, on the other hand, concentrated on crime, controversy and scandal. 

Distribution of Crypto Topics varies between news outlets

There was also a wide range of topics in the research relating to crypto-industry. 

Forbes focused heavily on institutional adoption, Bitcoin mining and retail adoption. CNBC was more interested in banking, finance and market analysis.

Related: ‘Bad breach of ethics’ — Musk echoes crypto execs in backlash against WSJ

Fox News focused on crime, cybersecurity, and legal issues, whereas Fortune covered mining, banking and finance. 

Asymmetry in information means that readers “underinformed”

This disparity is significant, according to the report. “information asymmetry.” 

The elite financial media are the go-to source for information on market trends. “systematically underinformed” The article claimed to have information about a transformative asset category emerging. 

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