Web3’s Animoca Brands has signed a memorandum (MOU) that is not legally binding with DayDayCook Enterprise (DDC), a company that specializes in meal preparation and packaged foods. DayDayCook Enterprise recently switched to a Bitcoin-based payment system.BTCAnimoca has a treasury plan to help manage its BTC and produce a profit on these reserves.
Animoca is committing up to 100 million BTCs as part of this deal. announcement From Thursday
Yat Siu, co-founder of Animoca Brands and its executive chairman told Cointelegraph DDC Enterprise had been chosen partly because CEO Norma Chu has the ability to cultivate a business. “substantial non-crypto following,” This is a way to introduce the asset-sector to a public that may otherwise not be interested in crypto. Siu added:
“Her background and her experience enable Norma to bridge the East and West to successfully navigate markets on both sides of the planet; she has good appeal and connections to the Chinese market, one of the largest for crypto adoption, while also running a NASDAQ-listed company.”
DDC Enterprise tipped its Bitcoin treasury plans in MayIn order to achieve this goal, the company has set itself a three-year target for buying 5,000 BTC. In the same month, the firm purchased 21 BTC For its corporate Treasury.
Bitcoin Treasury continues to grow in popularity as companies adopt it as an inflation hedge and, sometimes, to reorient their business to be more Bitcoin-friendly. Bitcoin holding companies.
Investors are divided on how the proliferation of Bitcoin Treasury firms will affect the market. Some believe that it could boost adoption by mainstream markets, while others warn of the danger of overleveraged BTC businesses triggering the next meltdown.
Related: Bitcoin treasury playbook faces ‘far shorter lifespan’ — Analyst
Bitcoin Treasury Strategy will be a trending topic in 2025
According to a report by BitcoinTreasuries.
Public companies represent 147 of those 268 institutions. This makes them by a large margin the most significant category of Bitcoin institution holders.
Treasury Bitcoin companies added 159,107 BTC in Q2 2025The current price of the acquisitions is over $18.7 Billion, which represents a 23 percent increase quarter-overquarter.
Adam Back of Blockstream, the CEO of cypherpunks and Blockstream, stated in June the Bitcoin treasury is the trend. new altseason for crypto traders Price speculators and those who are short-term. “Time to dump ALTs into BTC or BTC treasuries,” The CEO stated in an email dated June 22, X post.
Some market analysts and cryptocurrency firms have warned that despite the hype surrounding BTC Treasury Options and the growing market, there are still risks. most treasury companies won’t survive The next downturn in the market will see investors capitulate once BTC rates begin to fall and corporate finance options become more expensive.
Magazine: NBA star Tristan Thompson misses $32B in Bitcoin by taking $82M contract in cash
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Source: cointelegraph.com
