Steak ‘n Shake Chief MAHA Officer Michael Boes At the Bitcoin 2026 Conference, in Las Vegas, the company told the attendees that Bitcoin is a key driver for the business. They cited 2 million new clients, drastic cost reductions and an overhaul of their menu, all directly tied to the savings made by bitcoin payments.
Boes noted that Lightning Network enabled the chain to quickly launch its Bitcoin-based payment platform in May 2025. The same-store revenue increased 11% in the second quarter of 2025. It then accelerated to 15 percent in the third quarter, surpassing competitors like McDonald’s and Taco Bell.
The restaurant’s sales growth was the fastest in the entire industry, according to the CEO.
Boes asserted that Bitcoin’s financial appeal is clear. Bitcoin is used by customers to pay instead of credit cards. Steak ‘n Shake Save up to 50% in processing fees Merchants pay between 2.5% to 3.5% in fees per transaction when using traditional credit card processors.
“We’re moving forward with bitcoin – the future of money,” Boes said.
Steak ‘n Shake: bitcoin is making their food healthier
Boes said that if every credit card user switched to Bitcoin, the chain would save approximately $6 million annually — funds he said go directly toward upgrading the food.
“Bitcoin is real money made with real energy,” Boes spoke to his audience. “It’s a healthy currency that allows us to make a healthier product.”
The upgrades are underway. Steak ‘n Shake removed microwaves from its kitchens and will transition to 100% grass-fed and grass-finished beef across all locations starting June 1.
In order to align with the Make America Healthy Again initiative, the company had previously changed from using seed oils for french fries to beef-tallow.
Boes presented two new Bitcoin themed menus at the Bitcoin Conference on Wednesday. Bitcoin Milkshake Bitcoin Steakburger and Bitcoin Steakburger are both linked to Bitcoin’s limited supply of 21,00,000 coins.
Steak ‘n Shake has also built a closed-loop Bitcoin economy around its payments strategy. The company has a strategic Bitcoin reserve of $10 million, where all Bitcoins received by customers are placed.
Reserve funds are a Bitcoin bonus program for hourly employees — $0.21 per hour worked — that launched March 1. Boes has confirmed that he accepts Bitcoin for his compensation.
“I’m one of the first in the industry to accept bitcoin as a part of my executive compensation package,” Boes said. “I hope that will pave a new way for models of compensation across the industry.”
This chain has hundreds of outlets in France, Italy and Portugal as well as the United States.
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Source: bitcoinmagazine.com
