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Home»Bitcoin»Bitwise says $1 million Bitcoins isn’t an impossible idea

Bitwise says $1 million Bitcoins isn’t an impossible idea

Bitcoin By Gavin11/03/2026
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Bitcoin and Solana Will Hit Parabolic Levels if Their Cup-and-Handle
Bitcoin and Solana Will Hit Parabolic Levels if Their Cup-and-Handle
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Investors often find it hard to believe that Bitcoin can reach $1 million per coin. But Chief Investment Officer (CIO), Matt Hougan, of a multi-billion asset manager says this is usually due to misunderstandings about the value of the asset.

It is a memo The CIO of Bitwise Asset Management, who released a statement on Tuesday, argues that analysts often rely upon “static math” When thinking about the long-term potential of bitcoin, it is important to consider its price. According to Hougan, that approach ignores the fact that the market bitcoin competes in — the global store-of-value market — has expanded at a rapid pace for decades.

Hougan writes that many people immediately discount $1 million, as it represents a price increase of roughly 14 times current prices. 

“$1 million sounded absurd—even to me,” Hougan wrote. “I no longer see it that way.”

Hougan described BTC as a new store of value asset. competes with gold. To estimate bitcoin’s future value, you would need to calculate the size of the global store of value market and then divide the result by Bitcoin’s market share. fixed supply The 21-million coin set.

According to Hougan, today’s global market for store of value is just below $38 trillion. It is dominated by gold and BTC. 

Bitwise, a $15 billion asset management company, has published a report entitled “How Bitcoin Gets to $1 Million” 👀

“…the global “Buy Value” market will be ~$121 trillion in 10 years…bitcoin only needs to take 17% of the market to be worth $1 million a coin.” 🚀 pic.twitter.com/xETtCf9SFx

— Bitcoin Magazine (@BitcoinMagazine) March 10, 2026