Crypto’s story of treasury is being told amid the changes to market structure that are taking place in 2025. Bitcoin experienced a significant price drop in the days following its all-time record. Unexpectedly, corporate giants or publicly listed firms did not stop adding altcoins into their treasuries despite the current state of the markets.
Bitcoin Treasury Strategy applied to the top Altcoins
Donald Trump launched his Treasury strategy by elevating Bitcoin’s (BTC( place strategic reserve asset. Bitcoin treasury has taken off thanks to Strategy’s strategy of adding BTC on their balance sheet.
According to data from BitcoinTreasuries.net, according to Strategy, there are 159 publicly traded companies that hold Bitcoin. In total 277 firms have also added Bitcoin as a crypto asset. 3.6 million BTC tokens are now held in treasuries of different firms, according to data from BitcoinTreasuries.net.
A number of firms are now experimenting with digital assets treasuries and shifting their perspective from traditional to the “Strategy way.” This week, companies from the agricultural, consumer products, textile and manufacturing industries announced that they had invested in Bitcoin, XRP and Solana.SOL).
Nature’s Miracle allocated $20 million for XRP. XRP is the second largest treasury of altcoins. Upexi added this week 83,000 SOL tokens, valued at $16.5m. Kitabo is a Japanese firm that announced its plans to acquire $5.6m in Bitcoin as a reserve for the business.
Altcoins ranked in the Top 10 Cryptocurrencies, by Market Capitalization, have now been added to the books of many publicly traded companies. Altcoins ranked lower, however, still struggle to gain a foothold in the narrative. It is this key difference that sets the current season and market apart from years past.
Wall Street Treasury Strategies: Ethereum, XRP, and Solana
Ethereum
Wall Street companies and public corporations that have invested in Ethereum as part of the crypto-treasury strategies gained access to the altcoin’s largest alternative through their cash balance sheets. BitMine Immersion Technologies is one of the notable companies that have adopted this strategy. Tom Lee is the firm’s leader and it owns more than $1 billion in Ether tokens or over 300,000 of them.
Coinbase Global is the parent of Coinbase, and has almost $440,000,000 in Ether. Another giant also holds ETH.
XRP
The announcement made by a vertical-farming firm that XRP is a treasury security has been making headlines. Previously, Vivo Power Chinese startup launches mobility service WeBus Shared plans were made to purchase XRP by their respective corporate treasuries.
Solana
DeFi Development Corp, a Nasdaq listed company, announced that it had acquired 141.383 SOL in the last 10 days. The firm reports holding 999,999 SOL in its treasury and that it has $5 million available to purchase the altcoin.
This treasury approach is crucial as it helps to explain the rise in demand for SOL.
What to expect from Trump’s Crypto Report
Trump’s crypto-task force will publish its final report on the 30th of July. Within six months, the group completed their 180-day evaluation of digital assets policy.
David Sacks is a Trump-appointed official who leads the group, which includes officials from Treasury, Securities and Exchange Commission (SEC), Commodity and Futures Trading Commission (CFTC), and Department of Justice.
Bo Hines tweeted the following about the report.
The President’s Working Group on Digital Assets has completed the 180-day report. It will be released publicly on July 30th.
America is now leading the way on digital asset policy 🇺🇸
— Bo Hines (@BoHines47) July 23, 2025
When the report is released, it will include the recommendations of the group for the regulation of digital assets and the feasibility to create a strategic crypto reserve. These recommendations are expected to impact Bitcoin, Ethereum XRP Solana Cardano among others.
Regulation and a structured strategy could help drive crypto adoption. The thesis could be supported by higher crypto demand on exchange platforms, while traders are waiting for altcoin season.
Ethereum’s huge rally
Ethereum surged more than 50% in less that two weeks, shocking crypto traders expecting ETH to be “dead” ETH has not performed well in 2025. Bitwise CIO Matt Hougan, however, remains optimistic about Ether. He believes the altcoin will continue to grow.
Hougan’s response to Ethereum ETF initial poor performance is that treasury companies are aping into Ether. They’re spending money from their balance sheets to buy ETH in anticipation of a rise in the token price.
ETH’s sights are set on the $4000 resistance level and a peak of $4107 expected in July 2025. In the current cycle, demand for the altcoin absorbs newly-issued Ether as well traders’ profits. Hougan thinks that the increasing demand for ETH will support the rally and traders should expect a long rally in Ethereum.
The number of public firms that own Ether could continue to grow as the demand for Ether grows. In addition, sidelined buyers may want to consider accumulating ETH in advance of the peak.
Dom Harz told Crypto.news that he is the Co-Founder and CEO of BOB in an email:
The third biggest day ever for Ethereum ETFs was this past week. Investors who were disappointed by the price of Bitcoin (which hit a new record of $122K in just one week) may have bought-in.
Investors are clearly interested in the biggest blockchains. This appetite is unquestionable and isn’t slowing down. ETH has outperformed the original blockchain this month. Many major players have announced plans to increase their ETH treasuries. Institutional investors also are paying attention.
James Toledano is the Chief Operating Officer of Unity Wallet. He commented on current crypto developments, Bitcoin, Ethereum, and XRP’s performance. Toledano told Crypto.news:
“Bitcoin’s consolidation around $110K–$120K hints at some sort of robustness, likely driven by ETF flows, institutional accumulation, and capital flight to a new decentralized home. Yes, the macro signals are still pointing towards a bullish outlook. As the market takes in recent gains, it may experience some mild to significant sideways movements or corrections.
We can see that Altcoins, such as ETH or XRP are outperforming BTC by a greater percentage because they start from a lower base of market cap, and therefore, have fewer restrictions on price movement.”
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Source: crypto.news
