Bitcoin Coverage by Mainstream Media Was Lacking in Q2

Perception reports that the mainstream media did not cover Bitcoin or crypto at all in the 2nd quarter, even though the currency reached a new high.

In the second quarter of 2016, 18 media outlets published a total 1,116 articles, which showed a “deeply polarized narrative landscape” You can also find out more about the following: media coverage According to the company’s report Released on Tuesday 

Although the report did not make direct comparisons with previous quarters (BTC( saw “dramatic divergence between outlets,” With 31% of articles being positive, 41% neutral, and 28% negative, there is a wide range between the two.

According to the report, there was a severe lack of news coverage The following is a list of the most recent and relevant articles. “elite financial publications” The Financial Times, The New York Times and The Wall Street Journal all published at least 11 articles about Bitcoin during the same period.

In the second-quarter, these three outlets only covered 2% all the Bitcoin and cryptocurrency coverage by the mainstream media. 

The media’s three reporting narratives about Bitcoin

Perception has identified three narratives that are used by major media outlets to cover Bitcoin. The stories vary depending on their level of coverage. “editorial blindness from agenda-setting outlets.”

These three stories were “enthusiastic adoption” Forbes and CNBC are two of the most popular news sources. “willful blindness” Journals and Financial Times are among the most popular sources of information. “persistent skepticism” Traditional media

Perception reported that high-volume financial media, such as Forbes and CNBC, and News Corp’s Barron’s, filled in the gaps left by top financial publications, with their extensive coverage. Traditional news outlets, on the other hand, concentrated their attentions on crime and controversy. 

Distribution of Crypto Topics varies between news outlets

There was also a wide range of topics in the research relating to crypto-industry. 

Forbes focused on Bitcoin mining, institutional adoption and retail adoption. CNBC focused a lot on market analysis and investment vehicles, banking and finance.

Related: ‘Bad breach of ethics’ — Musk echoes crypto execs in backlash against WSJ

Fox News focused on crime, cybersecurity, and legal issues, while Fortune covered mining, banking and finance. 

Asymmetry in information means that readers “underinformed”

This disparity is significant, according to the report. “information asymmetry.” 

Market intelligence from elite financial media is a valuable resource for investors. “systematically underinformed” It claimed that there was a new asset class, transforming assets. 

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